Discover The Most Popular Key Phrases On The Internet!
When starting a cooperation with an SEO agency, you will certainly encounter the term keywords/phrases, as well as terms such as long-tail, sales or brand phrases. What do these terms mean and what types of phrases are particularly important in positioning? Let’s dive into the topic in our article!
Brand, company or product name
One of the most popular types of keywords in SEO is the brand name. Typically, your business name is so unique that Google automatically places it as number one in search results.
However, the situation is different for large companies that not only sell their products themselves, but also have a global distribution network. Then a lot of people want to appear for a certain phrase on Google. A manufacturer, supplier, wholesaler or online store selling products of a given brand can position themselves on the same phrase.
Unfortunately, it is not a rare case that competition positions itself under someone else’s brand.
Long-tail phrases
These are the most specific keywords. They consist of at least a few words. Despite the fact that they are entered the least often in the search engine, their value for the website owner is the greatest. An example of this is the phrase “red long linen summer dress”. It indicates the user’s need and the precise purpose of the search. A valuable Long Tail can bring you measurable profits.
They are also a chance to break through the thicket of competition for owners of smaller or developing websites.
Product phrases
Product key phrases, which include the precise names of the goods in the company’s product range, are particularly important for online stores. A person looking for a specific model is most likely a potential customer interested in buying at this point. An example of a product phrase is “iPhone 13 Pro Max”.
Seasonal keywords
Some of the key phrases provide a steady stream of users, others include periodic increases and decreases in interest. In the era of a pandemic, much fewer people looked for offers for trips abroad, and around Valentine’s Day, the sale of bouquets and stuffed animals increases significantly. This should be borne in mind when analyzing keywords for your industry (if it is also susceptible to seasonality).
Seasonal phrases are usually less competitive, so appropriately anticipating upward trends and incorporating them into your SEO strategy can give you an advantage over your business rivals. However, the increase in traffic to the site will only last for a short period. Therefore, these types of phrases should only be used as an addition to “evergreen keywords” (i.e. those always up-to-date).
Local phrases
These are all the keywords in which the city, street, voivodeship, etc. is included. Usually, we enter them to find services nearby, e.g. “London sushi restaurant”. This type of keyword can really impact the income of especially small businesses and service providers. They do not need customers in a different location, because the range of their services is limited only to a specific location or area.
