Making Videos For Your Digital Marketing Strategy: How To Get The Results You Expect
Digital media trends come and go all the time. Fads disappear as quickly as they appear, with online marketers and advertisers scrambling to predict the next big thing to hit the internet.
However, some internet trends are here to stay, with some having always been part of the fabric of the online sphere in some form of another. Videos certainly fall into this category. Videos have been popular since the day the internet was powerful enough to host them, with the recent rise of short-form video sharing platform TikTok only working to further establish the video as one of the internet’s content kings.
If you’re looking to start making videos for your digital marketing strategy, you might be a feeling a bit lost and overwhelmed with the choices on offer. We’re here to guide you through the process and help you get the results that you’re looking for.
Pay Attention To What’s Popular
The internet is a dynamic and highly reactive place. Memes and in-jokes abound, often arising from nothing or from some obscure, innocuous source before taking on a life of their own and being repurposed in innumerable creative and often bizarre ways.
If you want your brand to appear connected to internet culture and to seem like you’ve got your finger on the pulse, paying attention to what’s currently popular is crucial. The internet moves on fast, so you don’t want to be referencing some outdated meme in your content, this can make you look out of touch and seriously uncool.
Hashtags can be a useful way of following current trends. Have a look at what hashtags popular content creators are including with their videos and pay attention to how audiences are responding to them. This information can be used to inform your own content creation strategy and can help you make engaging videos that speak to the internet youth of today.
Make Use Of A Media Services Partner
The video content market is extremely oversaturated. Sometimes it can be difficult to reach your intended audience, with even the most expertly scripted and directed videos at risk of being lost in the crowd.
By collaborating with a media services partner like Red Bee, you can ensure that your videos reach the right demographic groups. Red Bee’s Playout service allows for the broadcast of video content to numerous different platforms, including mobiles, tablets, and desktops. This way you can focus on other areas of your video marketing strategy, such as the production of the video itself, confident in the fact that the distribution will be taken care of. Speaking of video production…
Familiarise Yourself With The Tools
In days gone by, video production and editing was an expensive and time-consuming process that only a select group of experts knew how to do so correctly. Today, thanks to rapid advancements in technology, video editing has been essentially democratised and can now be done by anyone with a modern mobile or laptop.
There are various mobile app editing platforms, ranging from the totally free to the pricey, that can be used to quickly polish videos in an efficient manner. These apps can be perfect for small-form, short videos that don’t require a lot of trickery or post-production augmentation.
However, for larger video products you might want to consider a more sophisticated laptop or desktop-based editing platform. These are more expensive and infinitely more complex but offer a great deal more creative options and can be used to create professional videos that are sure to wow your audiences.
Conclusion
Video content is more popular than ever. Use the advice in this guide to use videos in your digital marketing strategy and see the best possible results.
