ECommerce Email Marketing Strategies to Try in 2023
Undoubtedly, one of the most economical methods to scale an eCommerce business is through eCommerce email marketing. Email is the most effective method for retaining customers, according to 56% of marketers, with an ROI of over 3600%.
It takes time and effort to create an excellent eCommerce email marketing program, but once it is, it’s the most secure way to connect with new and old clients.
A list of opted-in email addresses is something you own and control, unlike a social following on Twitter or Facebook, and 72% of customers said they prefer to hear from brands via email over social media. Take a look at the Quartile pricing model, a modern pay-per-click platform that uses artificial intelligence to automate and personalize ads.
Additionally, since email is decentralized, there is no chance that one big company will suddenly increase the cost of reaching your clients.
Are you prepared to advance your eCommerce email marketing? Use these nine eCommerce email marketing best practices, and get ready to see your company expand like never before.
Set Objectives
Success in e-commerce email marketing is all about execution. To execute correctly, you’ll need a plan and a strategy, just as in most other aspects of life. You want to have objectives for your program, for every campaign, and for every email you send. Setting and reviewing goals regularly is a solid practice for e-commerce email marketing for companies of all sizes.
When you have a goal in mind, essential choices become as easy as determining whether anything would bring you closer to or further away from that objective. Goals increase productivity and simplify identifying what is and is not working.
Several practical questions to pose to clarify your aims are:
- What results are we aiming to accomplish with our email marketing?
- Who are the people we are seeking for?
- How will we gauge the program’s performance and determine what that means?
As you engage in these dialogues, be detailed in your responses and take the time to record them in writing. Email campaigns may have several objectives, but success in ecommerce email marketing depends on keeping your priorities straight and knowing what they are at any given moment.
Apply Automation
The foundation of effective ecommerce email marketing campaigns is marketing automation. Automated workflows allow for quick segmentation, easy personalization of offerings and delivery timeframes, as well as significant time savings.
Since you can’t create and send all those emails by hand if your company has thousands of clients, scaling an ecommerce website effectively would be quite tough without marketing automation.
You will soon realize that implementing marketing automation is necessary for many of the eCommerce email marketing best practices. As a result, choose a strong foundation that has the features you require, and take the time to master it.
Encourage User Reviews
In today’s ecommerce, social proof is crucial. It demonstrates and fosters trust between the brand and the specific customer. Consumer trust in user reviews is 88% higher than in personal recommendations, according to data.
Get in touch with recent purchase customers, or better yet, automate the process. Customers should be encouraged to leave reviews about not only the product but the process and customer service as well.
Analyze and Improve
In conclusion, continuing to review and improve is arguably the most crucial best practice in creating a successful ecommerce email marketing program. Ultimately, the key to building a successful ecommerce email marketing program is to constantly review and improve it.
It’s exciting to see updated content and new software, but the best improvements often come from tweaking existing workflows. You may have been surprised to see how well-optimized email workflows perform after you’ve been using them for six months.
Keep your team’s calendar updated with reminders to review all aspects of your program. As your business grows, you’ll continue to learn and change along with trends, software, and audience demographics.
You’ve now learned the four ecommerce email marketing best practices, but if you want to take it a step further, check out one of our other free guides online to learn more advanced email marketing techniques.
